Brand New Business™ helps entrepreneurs tell their brand story
Brand strategy and marketing consultancy Grove Partners Ltd has launched Brand New Business™ to help entrepreneurs and owners of small companies and start-ups get off to a flying start. It is often thought that brand building is for big multinationals, however, according to Financial Times more than 10m people each day become a “fan” of a brand on Facebook. The world’s largest social network, and one of the largest marketing channels for brand building, be it small or big businesses.
Grove Partners marketing strategist and managing partner Sophia Ahrel said: “We believe that an engaging and clearly defined brand is the cornerstone of a successful business. Yet, it’s a subject seldom understood or covered by start-up business manuals or advisors. We’re very good at understanding the bigger picture: how brand is integral to business and guiding our clients through complex issues. This ‘helping-hand’ approach has been of particular value to new, ambitious businesses that are looking to gain a real competitive advantage and improve their chances of success.”
Ahrel added: “We also realise that the story behind each brand is just as important as the visual brand identity, so we are delighted to announce that marketing copywriting business Besparkle Ltd has joined us as a Grove Partners associate.”
